How Much is Too Much Promotion?
An indie author told me that the average person has to hear about a book approximately eight times before they buy the book. I get on twitter and see authors plugging their book daily. I get facebook messages from authors so frequently that it actually turns me off from buying their books.
But secretly I wonder, am I wrong? I find these group emails giving me updates about how well a book is doing obnoxious – mainly because I get at least a dozen a day (I have too many author friends promoting their books on facebook and belong to too many writing groups – I have to adjust my filters accordingly).
Is it working? When I tweet or post a message, I never see a spike in sales. But if I sent out constant updates, which in turn would keep my book in the minds of readers, would that help or would that turn off potential readers?
Instead, I plug away trying to post occasionally here and there and recommend my book to one reader at a time. Sales have been trickling in, so I’m pleased. But is would it help to use “guerilla” tactics (as one writer termed it) and bombard people with updates?